When is the best day to post on Instagram 2023

best day to post on Instagram 2021

Instagram is the best place to engage with your audience and expand your Instagram following, but you must first create and publish compelling content that others will want to see before you can do so. You might be wondering, “What is the Best Day to Post on Instagram?” because a good post starts with a good day and time. That’s why I put together this comprehensive guide to answer all of your Instagram-related questions.

Why is it important to post on Instagram at the right time? 

Your followers may never see your posts if you don’t post at the proper time and day due to Instagram’s ever-changing algorithm.

According to Sprout Social, 60% of Instagram users log in at least once every day for the whole week. It simply means that the platform is active on a consistent basis on each day of the week. Therefore, which is the day and hour you should focus on to increase engagement on your post. Here’s how can you figure out what the optimum time is to post on Instagram?

What Are the Best Days to Post on Instagram in 2021?

The best day to post on Instagram 2021
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According to you which is the best days to post on Instagram throughout the entire week? Specially if you’re searching for organic reach through likes and engagement for your posts, stories, and videos, well, the greatest days to post on Instagram are between Tuesday and Friday.

On the other hand, Wednesday and Friday tend to have greater and more engagement. If you believe that weekends have a high level of engagement, then you are wrong.

People are more likely to login into a social network to browse during the weekdays than on weekends when they only want to rest or party harder.

What is the single Best Day to Post on Instagram in 2021?

The ideal day and the time to post on Instagram is Friday at 10 am. According to a survey by Sprout Social, Friday posts between 10 and 11 am get the most engagement among the audience.

However, a close examination of the graph reveals that there is no single ideal hour that will work every day. As a result, you should publish at various times and on various days if you want to increase engagement.

What is the second Best Days to Post on Instagram in 2021?

Wednesdays are the new Fridays; you’ve probably heard similar lines from Marvel’s actors for their Disney+ show, but it makes sense here on Instagram. At 11 am, engagement reaches its highest on Instagram.

Meanwhile, the hour between 9 pm and 6 pm is when the engagement is at its most active. As a result, make sure you schedule at least one post on this day.

What Are the Worst Days to Post on Instagram?

Worst day to post in Instagram

It’s simple: weekends have lower engagement on Instagram than weekdays, and Sunday is even worse than Saturday. Still, you can schedule your post on Saturday and expect some engagement from your Instagram Audience.

When to Post Stories and Videos on Instagram?

Instagram Stories usually last for 24 hours, however Instagram Videos are available indefinitely. So, any day and hour is fine to upload it? Wrong, there’s a good chance that more than a few folks will miss your post.

Instagram Video

What Should you do? The solution to the most difficult question is a straightforward one, as I already stated that weekends are best avoided owing to lesser engagement. Posting stories in the late morning or early afternoon, when many people are on their lunch breaks, can help them get noticed.

As per the Instagram Video, Many people don’t watch videos at work or in long hours due to video longevity and busy schedule. As a result, uploading videos at regular intervals is a smart idea.

How to Schedule Instagram Post? 

To get the most engagement on Instagram, you can schedule posts according to the optimum time available. Many of you may not be aware that scheduling your Instagram posts does not require you to pay high monthly charges.

Yes, you can do it for free, and I’ll show 3 free Instagram scheduler tools that you can use in 2021.

1.Creator Studio

The first on our list is Facebook Creator Studio; many of you are unaware that you can use Facebook’s official creator studio to manage, upload, and even schedule your posts on Instagram.

It is completely free of charge. It will also offer you access to insights if you connect your Instagram account to your Creator Studio. With its assistance, you can determine which posts have a high level of engagement over time.


  • It can easily be integrated with your Instagram account 
  • You can Schedule Unlimited posts and Videos.
  • You can also download the Facebook Creator app for iPhone and Android
  • It comes free of cost. 

2. Later

Later is an all-in-one social marketing tool that works with all of the major social media platforms. Later works with Instagram, Pinterest, Facebook, and Twitter, and it’s completely free to schedule up to 30 posts per month. It’s ideal for those who only post once a day.

There’s no need to save your photos to your iPhone or Android’s camera roll before sharing to Instagram. Later can automatically synchronize your photos from Dropbox and Google Drive.


  • You can schedule up to 30 posts per month only  free
  • It can synchronize your images from services  like Dropbox and Google Drive.
  • You can also Download the Later app for iPhone and Android.

3. Combin

Combin is a content planning tool for Instagram marketing. Combin can assist you in creating a stunning Instagram feed by scheduling stories and posts for auto-publishing. The best part of Combin is that it can automate posts and stories directly from your computer. 


  • The free plan is only limited to one Instagram account management, 
  • You can post 3 Instagram posts and 15 stories per week on the free plan.
  • It can synchronize your images or stories  directly from your computer.

I hope this Instagram Guide helped you in many ways. You can share your thoughts in our comment section below

Shashank Sharma
Shashank is a tech expert and writer with over 8 years of experience. His passion for helping people in all aspects of technology shines through his work. He is also the author of the book "iSolution," designed to assist iPhone users. Shashank has completed his master's in business administration, but his heart lies in technology & Gadgets.

DJI Rival Autel launched four drones, weigh only 249g, and uses RYYB sensors.

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